Ethos, Pathos, and Logos of Public Spaces

     I think that my public space makes many types of appeals. Being that it is a reputable hospital and is in the medical are of Ft. Worth, Harris downtown makes an ethical appeal. It has a great reputation and is filled with many respected and trusted doctors. Additionally, the Harris hospitals have a system of networks so people feel comfortable and safe within the known walls of the Harris hospitals. I notice people are not wary about the staff or the setting which allows them to focus on whatever health issue they or their loved ones are facing. 

     As for emotional appeals, my public space makes many. Well the people and situation occuring in the hospital are really what make an appeal to emotion. In the hospital, loved ones are either joyful and hopeful, or devastated and filled with despair. I observed emotional expressions ranging from smiles to faces with eyes filled with tears. Additionally, it is interesting to note the different emotions in a place like the lobby versus a place like the individual patient rooms. There are alot of different emotions the hospital offers and it is somewhat difficult to get a grasp on them all. 

     The hospital also definitely appeals to logic. Procedures, data, and information are being collected by doctors depending on what information they know about the patient. Hospitals are centered in logic, fact, information, and data, without which they wouldn't operate. I get the impression people understand the logic upon which hospitals are grounded upon and this actually helps them feel more secure in the hospital.

     Nurse and staff members work in logical manners and procedures in order to perform their duties. I think its somewhat of a mix of what type of logical appeals the hospital makes to patients and families. On one hand they know they are in a hospital because they or someone is sick and something is wrong so it makes sense for them to be there. Contrastingly, many people there are in a period of a crisis or catastrophe and cannot make sense of anything. However, for some people, during the period of catastrophe or crisis, it seems like the logical nature of the hospital is the only thing that can ease their minds or that they can make sense of. 

     I never really was aware of all the different appeal the hospital made to the users of it. It has been more difficult than I thought to maintain an objective standpoint to try and figure out what larger cultural appeals the hospital makes to the public.

In class: Logos artifact

For my logos artifact, I brought in one of my nursing text books. It is a text book about foundations of mental health. It appeals to logos because it has a lot of credible facts that appeal to logic. Since it is specifically dealing with mental health, it appeals to logos in both the aspects of logic as hard facts and logic as reason since mental health is something that is a somewhat debatable topic. It presents good evidence back up with many sources to provide a factual argument about the text which the reader is reading. I think just the cover of the book is an appeal to logos as the book is called Foundations of Psychiatric Mental Health Nursing. It encompasses many aspects of logos, presenting evidence based on research, experiments, facts, logic, and other way. It is not just another text book that spits out information uniformly, but educates and convinces with the way the facts in the books are presented and appeals to the logos of the readers looking to find fact and reason to better guide their nursing care.

Unit 1 Proposal

    For my public space, I am thinking about choosing a hospital. More specifically, I would be choosing Harris Downtown. I find this space appealing because it is somewhere that I personally have spent alot of time for many various reasons. It has personal meaning to me because of past events that have occured in hospitals and because I am a nursing major. I have spent time there as a consumer and a bystander, but also as a student in a nursing position.  It particularly appeals to me because it is a place I am passionate about and a place where I get to do something that I like. 

     Upon observation, I expect to find some new aspects of the hospital that I have never observed. Typically, I have been in hospitals either with family members at a traumatic time, or for my clinicals, during which I have been focused on patients and patient care. I see this as an opportunity to take a step back and see the hospital as a public space and uncover some aspects and observations I have never taken the time to notice before. 

     Since I am a future employer of a hospital but also have been, and possibly will be a future customer of a hospital, I would say that in some ways I am a part of a target audience. Hospitals appeal to people in need of health care and people in dire emergency and help. It is sometimes hard to predict what kind of target audience hospitals will have. 

     There are many pre-concieved ideas that I may have that could influence my objective observation. Because past events involving my own family members have occured at this facility, I may have a negative connotation when thinking about my own prior experiences at this hospital. To overcome that, I will need to step back and view the hospital objectively on the basis of the target audience and what the space offers them instead of what it has offered me in the past. Additionally, since I am a nursing major and spend a lot of time there working during my clinicals, I will need to not lean on my own experiences as a nursing student there as basis for objectively observing the space. I need to objectively observe it from the standpoint of dealing with the target audience rather than from the standpoint of an employer type position. 

     I will need to step back from my past experiences of all kinds to be able to objectively survery the public space this hospital offers in order to effectively write this paper. 

In Class: Ethos

My ethos artifact is my nursing name tag and CPR certification card. I think these both appeal to character because they represent what I plan to do, which is a profession where the employees have to have a lot of character. Additionally, I represent the institution of TCU's Nursing School while practicing nursing skills as a student and these things give some credibility and character to my name as a nursing student and member of the Harris college of nursing. My CRP card certifies me as a health care provider who has completed the national cognitive and skills evaluations in accordance with the curriculum of the American Heart Association for the BLS for healthcare providers Program. With recieving certification from these associations I think this gives some character and credibility to my name and helps to appeal to character by strengthening my character.

In Class: Public Space Analysis and Pathos

Understanding an appeal to emotion can help us to understand why places operate the way they do or how they advertise to certain people. For instance, hospitals appeal to people emotions by playing on the emotions that arise when people become ill. In advertisements, they have a clear appeal to emotions by discussing adequate care or saving one's life rather than discussing financial policies and things of that nature. Also, the people in this public space have usually made a decision based on pathos. The pick which hospital they have come to, if they can, based upon what will give them the most security and what makes them feel the most comfortable.
It is hard, I would think, for hospitals to make appeals to emotion at the same time as providing adequate healthcare and using the space not first and foremost for a visual argument, but to save lifes. I feel that saving lifes and the correlation between hospitals and emotions is so strong that there does not have to be as strong of an emotional appeal as there would be in somewhere like starbucks, where the advertisement and public space uses pathos to get people to buy a product. Understanding pathos in a public setting like this goes deeper than just appealing to emotions lying deep in someone because the population of this space is usually one of emotions heightened and present and in the now.

In Class: Pathos Artifact

My pathos artifact is a sun/moon ring that my best friends (who are twins) gave to me. It reminds me of home and the feeling and emotion of the comfort I get when I am with them and at home. It appeals to many emotions because it reminds me of all the times I have with them which have been anywhere from crazy, to happy, to sad. However the juxtaposition of the moon and the sun/star make me feel balanced and calm and remind me to take note of how I am feeling. Additionally, it represents a friendship that means a lot to me and reminds me what it is to be a good friend and how that feels. It is representative of what my life was like before college and reminds me what I have been through and how I have come out on the other side. Also, It just makes me happy to see it and be reminded of my two most favorite people. It brings me back to how I met them and sustained a friendship through soccer, something that was also a huge part of my life. Thus it represents the competitiveness and mental and physical endurance that I went through not only by myself, but with my two best friends by my side.
The sun/moon/star juxtaposition also reminds me how different my two best friends are. Though they are twins, they are the most opposite people in the world and this reminds me to appreciate and cherish the uniqueness of everyone and to be aware of my feelings.
This ring reminds me to be who I am and not be afraid of how I am feeling but to embrace the strong emotional appeal brought on by all that it represents to me.

Analyzing Arguments in the media

     This commercial definitely uses many of the arguments the the book alluded to. This commercial makes a strong appeal to emotion in regards to talking about the tragedy that has occured in Louisiana and the people who it has effected including the fisherman and "communities" featured in the commercial.                    

     Additionally, this commercial argues to inform with the statistics that are given throughout the commercial in regards to money and payment claims. This argument is used to appeal to people and try to get them to focus on the information they are being given rather than just the crisis of the oil spill. 

     This commercial also definitely makes an argument for the future. The people at BP are trying to focus the audiences attention away from crisis and toward the help that is being provided the people effected by the crisis (like shrimpers and fisherman) and how BP has drawn out plans in their budget and created outreach groups until "people impacted can get back to work". The commercial alludes to the time when things will be "back to normal", an argument based on means of projection. 

     Another argument used in this commercial media is argument to explore. The problem of the oil spill and crisis to follow is presented to the audience. Additionally, the commercial clevely points out, that though oil has not been seen in some amount of time, the work is just beginning. This urges the audience to explore the assertion that the problem exists and that we, the viewers of the commercial, may need to conduct some exploration into considering what currently is the real problem in the gulf. 

Lastly, I think that the commercial employs the use of the Rogerian argument. It approaches the audience not in a threatening way, but in one which invites the audience to consider the problem at hand and evaluate how BP is solving it. Through this method, BP is trying to win over consumers and people by establishing trust rather than by trying to disprove something about themselves. Also, they make ethical appeals to the viewers by mentioning the various statistics regarding funds, outreach groups and committees, clearly trying to establish some credibility to their name after the recent events in the gulf area. 

     From watching this commercial I definitley see how many various types of arguments that we read about can be employed by media and commercials to permeate our minds.