Analyzing Arguments in the media

     This commercial definitely uses many of the arguments the the book alluded to. This commercial makes a strong appeal to emotion in regards to talking about the tragedy that has occured in Louisiana and the people who it has effected including the fisherman and "communities" featured in the commercial.                    

     Additionally, this commercial argues to inform with the statistics that are given throughout the commercial in regards to money and payment claims. This argument is used to appeal to people and try to get them to focus on the information they are being given rather than just the crisis of the oil spill. 

     This commercial also definitely makes an argument for the future. The people at BP are trying to focus the audiences attention away from crisis and toward the help that is being provided the people effected by the crisis (like shrimpers and fisherman) and how BP has drawn out plans in their budget and created outreach groups until "people impacted can get back to work". The commercial alludes to the time when things will be "back to normal", an argument based on means of projection. 

     Another argument used in this commercial media is argument to explore. The problem of the oil spill and crisis to follow is presented to the audience. Additionally, the commercial clevely points out, that though oil has not been seen in some amount of time, the work is just beginning. This urges the audience to explore the assertion that the problem exists and that we, the viewers of the commercial, may need to conduct some exploration into considering what currently is the real problem in the gulf. 

Lastly, I think that the commercial employs the use of the Rogerian argument. It approaches the audience not in a threatening way, but in one which invites the audience to consider the problem at hand and evaluate how BP is solving it. Through this method, BP is trying to win over consumers and people by establishing trust rather than by trying to disprove something about themselves. Also, they make ethical appeals to the viewers by mentioning the various statistics regarding funds, outreach groups and committees, clearly trying to establish some credibility to their name after the recent events in the gulf area. 

     From watching this commercial I definitley see how many various types of arguments that we read about can be employed by media and commercials to permeate our minds.