Understanding an appeal to emotion can help us to understand why places operate the way they do or how they advertise to certain people. For instance, hospitals appeal to people emotions by playing on the emotions that arise when people become ill. In advertisements, they have a clear appeal to emotions by discussing adequate care or saving one's life rather than discussing financial policies and things of that nature. Also, the people in this public space have usually made a decision based on pathos. The pick which hospital they have come to, if they can, based upon what will give them the most security and what makes them feel the most comfortable.
It is hard, I would think, for hospitals to make appeals to emotion at the same time as providing adequate healthcare and using the space not first and foremost for a visual argument, but to save lifes. I feel that saving lifes and the correlation between hospitals and emotions is so strong that there does not have to be as strong of an emotional appeal as there would be in somewhere like starbucks, where the advertisement and public space uses pathos to get people to buy a product. Understanding pathos in a public setting like this goes deeper than just appealing to emotions lying deep in someone because the population of this space is usually one of emotions heightened and present and in the now.
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